Handloom textiles constitute a timeless facet of the rich cultural heritage of India. As an economic activity, the handloom sector occupies a place second only to agriculture in providing livelihood. Over 30 lakh workers are directly or indirectly employed, and more than 24 lakh handlooms are spread across India. With an annual production of approximately 6806 Mn Sq.m, handlooms contribute around 15% of total textile production.

The Handloom Mark (HLM) scheme was launched by the Hon’ble Prime Minister of India on 28th June 2006. It was created to brand India's handloom products and give them a premium identity in both domestic and international markets. Since its inception, the Textiles Committee has been the implementing agency for this prestigious initiative.

The Handloom Mark provides a collective identity and serves as a symbol of authenticity for handwoven products. It is not just a label—it’s a guarantee for buyers, a tool for artisans to distinguish their work, and a bridge connecting India’s handloom heritage to the global stage.

Handloom Mark Logo

The Handloom Mark logo, developed by NID, symbolizes the interlocking of warp and weft yarns – representing collaboration between institutions and the skilled hands of artisans. This logo has been registered as a Certification Trade Mark under the Trade Mark Act 1999 and is legally restricted for use by registered users only.

Specially designed polyester taffeta labels, embedded with the Handloom logo and a unique QR Code, are affixed to all genuine hand-woven fabrics and related products.